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December 1, 2014

The holiday season has arrived yet again, and this year the hustle and bustle means that your customers will give you the perfect opportunity to end the year on a high note. Retailers are opening their doors earlier than ever to accommodate demand and launching sales promotions even earlier. The good news is that you don’t need to have crazy holiday hours to take advantage of all the opportunities the holiday season has to offer. We’ve got some easy marketing tips to help you make the most of the busy holiday shopping season.

 

 
February 11, 2014

It seems like we just entered the new year, and yet six weeks have already flown by! That means you have 46 weeks left until the end of the year, which still gives you plenty of time to plan your marketing campaigns. In this article, I’m going to share a few resources to help keep your audience engaged with relevant campaigns.

 

 
February 6, 2014

 In today’s data-driven world, it’s important to focus on the right metrics to make better decisions that will drive your business forward. In the past, we suffered from a lack of resources and tools to help us understand and measure key metrics. Today however, we have the opposite problem - there’s just too much data to sift through.

 

 
December 19, 2013
The past year brought an explosion of strategies and tools to help businesses succeed in the online marketing realm. We’ve seen a strong adoption of remarketing with display ads and creating highly targeted social advertising, along with broad content marketing strategy, social influencer marketing, guest blogging, and much more. It can be dizzying trying to stay on top of things, let alone put them into practice. We look at some of these trends, and highlight ones that we think will continue to gain attention in 2014.

 

 
September 16, 2013
You just sent out your latest email campaign, and it’s a good one. It announces a new release that’s sure to be a hit with anyone who tries it, especially your dedicated fans. What if you could triple the conversion rate for that campaign? Instead of directing them straight to the product page, create a landing page that shows off your latest release. This is a vastly underused strategy in the wine industry, and one that any winery should employ to boost sales. Let's take a closer look at what makes a great landing page, courtesy of La Crema.

 

 
July 30, 2013
A short while back, I gave a presentation at Sonoma State University on content marketing strategy for wineries. I explored why customer experience optimization is the new search engine optimization, and explain why it's more important than ever to create an online experience that's rich with useful content for your audience.

 

 
July 29, 2013
In today’s wine marketing climate, a direct-to-consumer strategy is essential for extending your brand’s reach. But what happens after you lock the cellar door at night? Does your winery’s tasting operation continue to function beyond traditional North American business hours?

 

 
March 18, 2013
Today, wineries are able to legally ship directly to consumers in 38 of the United States. However, it was not always this way. In fact, consumers were unable to buy wine direct from wineries until the regulation of the direct to consumer shipping movement, which started about seven years ago. But why was it so difficult for so long to ship to wineries? How did the systems evolve to allow for these changes to take place? It all started with Prohibition…

 

 
February 15, 2013
Everyone is saying that sending out promotional (especially targeted) emails is a good way to increase sales. (Including us, we’re no fools.)

However, in order for your email to actually let you rake in the money, it has to be correct. Amazing, but true! And so many promotional emails are done without thought, without care, without results.

 

 
December 11, 2012
Most businesses have a Facebook, Twitter, and Google+ profile by now. If that's where your brand's presence ends, you're ignoring some untapped resources for traffic and exposure. The good news is that most of these require very little ongoing maintenance and will likely drive traffic to your site for years to come.

 

 
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