You just sent out your latest email campaign, and it’s a good one. It announces a new release that’s sure to be a hit with anyone who tries it, especially your dedicated fans. What if you could triple the conversion rate for that campaign? Instead of directing them straight to the product page, create a landing page that shows off your latest release. This is a vastly underused strategy in the wine industry, and one that any winery should employ to boost sales. Let's take a closer look at what makes a great landing page, courtesy of La Crema.