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July 30, 2013
A short while back, I gave a presentation at Sonoma State University on content marketing strategy for wineries. I explored why customer experience optimization is the new search engine optimization, and explain why it's more important than ever to create an online experience that's rich with useful content for your audience.

 

 
July 30, 2013
In today's world of "big data", understanding customer behavior and identifying trends is crucial to the success of your business. We recently introduced a new, more robust reporting center in the eWinery admin. With a little practice, you will be able to create useful reports about your customer's buying habits, and make smarter business decisions based on the data you receive. To get you started, we compiled five helpful tips that you can use to work more efficiently in the new Report Center.

 

 
July 29, 2013
In today’s wine marketing climate, a direct-to-consumer strategy is essential for extending your brand’s reach. But what happens after you lock the cellar door at night? Does your winery’s tasting operation continue to function beyond traditional North American business hours?

 

 
 
 
 
 
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