Almost every week, we release a new website or a redesign of an existing customer. All too often, I see the same mistakes made, usually in the name of preserving some sort of "brand identity". However, content and design are not mutually exclusive. If you want a website that's going to attract engaged visitors, and rank well in search engines, you need solid content on every page. So when the time comes to refresh your website, consider reshaping it to include enough text on the homepage, a blog, a page for your awards, recipes, videos, social widgets, and other noteworthy and relevant topics.
In today's world of "big data", understanding customer behavior and identifying trends is crucial to the success of your business. We recently introduced a new, more robust reporting center in the eWinery admin. With a little practice, you will be able to create useful reports about your customer's buying habits, and make smarter business decisions based on the data you receive. To get you started, we compiled five helpful tips that you can use to work more efficiently in the new Report Center.