Our CRM features and capabilities help you to create a clear picture of your customer through all points of contact. These tools will help you to manage the tasting room experience, marketing campaigns, and sales initiatives.
| enhance the customer experience |
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Easily manage the customer experience across all channels. Our CRM features allow you to interact with customers based on their behavior, attributes, purchases, and preferences.
eWinery Solutions allows you to import your existing mailing list and wine club membership, while WebLink™ allows you to integrate tasting room POS data. This is multi-channel retailing as it was meant to be. Manage customer profiles from one place so that your tasting room personnel will know instantly your best customer’s buying history and preferences. This single view approach to customer interaction ensures relevancy in all forms of customer communication. This in turn leads to higher response rates and lowered direct marketing costs.
And, with this new ease of use, your winery personnel will find it a breeze to do what they do best – build your customer base. Through tastings, winemaker dinners, and annual release events, you will be able to quickly build that list and increase the ROI on your marketing dollars. The economics of winery direct-to-consumer programs are extremely compelling and the more quickly you build that list, the better.
We provide you with the tools necessary to gain insight into the behavior and preferences of your customers. This will allow you to:
- provide product information tailored to your customers and their preferences
- cross sell based on past behavior
- offer tasting room personnel the information needed to provide the best customer service possible, thus enabling them to sell more wine and club memberships
- retain valued customers and gain new ones through word-of-mouth advertising
Information about your customers can be gathered through many different phases of your relationship with them: through email campaigns, visits to the tasting room, online purchases or off-site events. By collecting and maintaining valued information about their buying habits and preferences, you are placing your winery one step ahead of the competition.
We provide the tools necessary to comb through the data you've collected and communicate with your customers in the most personal manner possible.
